Fast Company Executive Board member Luc Speisser shares how brands can craft holistic experiences that nail their core ...

Out-of-home ads that don’t feature labels want consumers asking “It’s from where?” as the retailer pushes to modernize while ...

A viral SNL sketch derives humor from the psychological mindsets of consumers. Here is how marketers can learn from it and master branding.

Clever, modern design can help you find your early audience. Unless you are Mark Cuban rich, you do not want to launch a new consumer brand at or below average prices in your category. Yes, your new ...

Establishing a cohesive brand voice is more critical than ever for startups. A consistent brand identity not only resonates ...

You associate these names with specific attributes or qualities. For example, people associate Apple with high-quality iPhones and BMW with expertly engineered luxury cars. How to Develop Brand ...

In the meantime, getting smart about tariffs, getting good expert advice and remaining flexible is the best that any retailer or brand can do.

Several years ago, while preparing for one of our brand management classes at Dhaka University, we searched for a suitable example of a brand that significantly contributes to a country's GDP.

“It's a unique branding opportunity for the firm, because it gives them a chance to highlight what they stand for and their history,” said longtime law firm media relations consultant Allan Ripp.

And in 2025, an official from the country who gifted America the statue has asked for it back—the latest sign that America, the brand, is becoming toxic. A French Member of European Parliament ...

Epigamia, for example, started with Greek yogurt before expanding into other dairy products. Copying established brands is another misstep. Lenskart differentiated itself through an enhanced ...

From premium-quality jeans to more affordable options, read on for nine top denim brands that are sure to captivate your heart and leave you floating on cloud nine.