Examples of Brand-Positioning Strategy. Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right ...

SAP, for example, revealed our renewed brand narrative in April, shining a spotlight on our 46-year history of leveraging technology to enact meaningful change.

Even businesses that sell uninspiring goods can uncover relevant emotional needs of Gen Y-ers. It's those needs that function as the drivers of the brand—benefits that are most important to consumers ...

What Does Attribute Mean in Business?. Attributes in business pertain to brands or products, companies and even employees. They can be best described as certain underlying characteristics that ...

Chart above from The Hartman Group's “Brand Ambition: Food and Beverage Private Brands & Beyond” report. When it comes to choosing grocery products, attributes are bigger motivators of ...

Brand messages, which are based on our brand attributes, are the most important talking points or copy points when communicating with the Hope community. In choosing messages, we must keep in mind the ...

Public Affairs and Marketing Promise and Attributes Brand Promise Hope College inspires students to be fully alive in mind, body and spirit through an exceptional liberal arts education and a ...