Influencer marketing platform Qoruz has launched the Creator Brand Fit (CBF) Index, a framework designed to assess influencer ...

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies ...

Brand or demand? Why not both? Learn how integrated strategies can boost trust, drive action and maximize your marketing ROI.

A former growth strategist for a Fortune 500 tech brand, Wesley has presented case studies at the invite-only retreats of the Silicon Valley Growth Collective and his thought-leadership memos are ...