Acquisition brand architecture requires different skill sets than just creative, including: Strategic business thinking—A solid understanding of your field and the ability to help you think through ...

There is no 'one size fits all' brand architecture model, rather a wide range of choices. A well-defined architecture is particularly important when launching new offerings, entering new categories ...

The digital revolution has fundamentally changed how consumers shop and how brands compete. These changes have certainly impacted branding and brand management and how marketers build and manage their ...

The RAMI 4.0, Reference Architecture Model Industrie 4.0 (Industry 4.0), was developed by the German Electrical and Electronic Manufacturers' Association (ZVEI) to support Industry 4.0 initiatives, ...

models that use the Global Modular Architecture (GMA) platform under its newly launched EV brand, Proton e.MAS. Proton Edar Sdn Bhd chief executive officer Roslan Abdullah said the first EV model ...

VW is investing $5.8 billion into a partnership with Rivian to use its electric architecture ... it will be a very important model for the brand, offered exclusively as an EV and sold alongside ...