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The Denver Gazette presents a three-part investigative series on health after hockey for NHL players. Part I examined the ...
Matt Rempe is a budding young star in the National Hockey League. In October of 2024 he became the face of the collaboration between BODYARMOR and the NHL, demonstrating his acting chops.
Next year, they’ll be looking at new gloves, ruck sacks, hard armor for their body armor kits, land communication accessories and a new coxswain helmet for boat crews. Farther out, their plan ...
Both efforts attempt to separate the Coca-Cola-owned sports drink from a category that has ... After debuting this weekend during the NHL Playoffs, the ad will run throughout the playoffs and ...
It debuts on national broadcast this weekend during the NHL Playoffs. BODYARMOR has been disrupting the sports drink category for over a decade by offering better-for-you hydration through premium ...
When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it “becoming the #1 global sports drink,” toppling PepsiCo’s Gatorade from its top ...
Both efforts attempt to separate the Coca-Cola-owned sports drink from a category that has continued to get ... After debuting this weekend during the NHL Playoffs, the ad will run throughout the ...
The sports drink – one of two owned by Coca-Cola, along with Powerade – became the NHL’s official sponsor in the category prior to the 2024 postseason. “We wanted to find a great jumping off point for ...
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