Third-party tools have always been valuable in B2B PPC, but in 2025, they’re essential. With third-party cookies fading, ...

Google's new PMax Usefulness Indicator helps advertisers measure the incremental traffic impact of search themes, improving targeting.

Six SEOs with 20+ years experience share why Google's 4th quarter results may indicate underlying issues in paid search and ...

Looking to take the next step in your search marketing career? Below, you will find the latest SEO, PPC, and digital marketing jobs at brands and agencies. We also include positions from previous ...

Ads Up Marketing is a full-service digital marketing agency based in Boca Raton, Florida, specializing in behavioral health ...

After Trump visits California, new ad campaign from Fossil Free Media supports the growing call to “Make Polluters Pay” for the damage they’ve caused Fossil Free Media is a nonprofit media lab that ...

Google Ads (the erstwhile AdWords) has become far more intuitive and easy to use than in years past. But despite a simplified interface, greater data transparency, and more features, Google Ads still ...

Former VP Mike Pence's advocacy group launches a 6-figure ad campaign against Robert F. Kennedy Jr.'s nomination to lead the Department of Health and Human Services.

I believe the answer lies in orchestrating cohesive 360 campaigns that simplify the buyer’s journey. A 360 campaign is not just about being everywhere and meeting the buyer on every channel ...

So every company wants a piece of the pie. To stand out, companies put a ton of time, effort and cash into creating memorable ads. In the age of social media, making an impact is even more crucial.

Trump has been focused on the border since his first campaign for president, and it was a centerpiece of his 2024 campaign. On the trail, he pledged to “terminate every open-borders policy of ...