The old Taco Bell logo was hardly sophisticated, but goddammit: it was proudly ’90s. The decade of Chester Cheetah, of Wayne’s World, of Clinton Sax, of OK Soda, and leopard-print leggings.

The new look is a more simplified version of the 1995 logo, and features a flatter bell design that is devoid of the previous fuchsia and yellow palette. According to AdvertisingAge, Taco Bell ...

The 1960s-inspired hoodie features the original Taco Bell logo, pre-bell, on a khaki sweatshirt. The brand played with fonts in the ’70s, and the typography is featured on a brown sweatshirt.

The bell logo appears everywhere, starting with the door handles at the main entrance. I entered the lobby to sign in, where I was greeted by a large screen welcoming visitors. The lobby had ...