The old Taco Bell logo was hardly sophisticated, but goddammit: it was proudly ’90s. The decade of Chester Cheetah, of Wayne’s World, of Clinton Sax, of OK Soda, and leopard-print leggings.

The 1960s-inspired hoodie features the original Taco Bell logo, pre-bell, on a khaki sweatshirt. The brand played with fonts in the ’70s, and the typography is featured on a brown sweatshirt.

Pacific Bell, long a stalwart California name, now is just one more discarded logo for trivia buffs after its parent company scrapped the names of all its operating units Tuesday in favor of ...

The new look is a more simplified version of the 1995 logo, and features a flatter bell design that is devoid of the previous fuchsia and yellow palette. According to AdvertisingAge, Taco Bell ...

Let’s look at some famous logo redesigns — Instagram, Uber, and Taco Bell — and analyze what’s different about their designs. In their redesigns, these three companies used the following ...