BWH Hotels — the official corporate name of the company long referred to as Best Western — is a global hotel business with about 4,700 hotels spread across 19 brands in more than 100 countries ...

PHOENIX--Best Western Hotels & Resorts has introduced its 11th brand—a collection of upper midscale properties. The BW Signature Collection by Best Western joins two other “soft brands” that ...

Best Western International, the 69-year-old hotel company that started modestly with roadside inns, is re-inventing itself with a new name, logos and brand. Best Western Hotels and Resorts, as it ...

The 72-year-old Best Western group is still growing, too. In North America, it has almost 300 new hotels in the works, and more overseas locations are coming as well.

BWH Hotels added nearly 100 properties in early 2025, targeting international markets, says its CEO in a Skift interview.

What is different about Best Western’s brand is that it plans to offer a lower-priced boutique hotel, with an average nightly rate of about $90 in the U.S.

The three brands will be Best Western, Best Western Plus and Best Western Premier and have been developed on the back of customer feedback. Best Western sets the standard across features including ...

GLō Lexington, Kentucky . Best Western Hotels & Resorts. Best Western Hotels & Resorts is one of the largest hotel companies in the world with more than 4,700 individually owned properties and 18 ...

Best Western has already been playing in the boutique space with its Vib and Glo boutique brands, as well as independent hotel collection brands BW Premier Collection and BW Signature Collection. One ...

The overarching brand, Best Western International, Inc., functions as a membership-driven organization. Hotel owners choose to become members of the Best Western network, and in exchange for their ...

Reservations at the Best Western Plus Overland Inn may be booked by calling the hotel directly at (970) 370-2322], or by calling Best Western Hotels & Resort’s 24-hour, toll-free reservations ...

"We love the Best Western brand," Kifer said. But the transition to Choice Hotels and its Ascend collection made sense in a highly competitive, tourism-driven market like Saratoga Springs, he said.