Behavioral economic theories are used to explain most everyday decisions, such as what people buy, how they manage their finances, and whether or not they make healthy lifestyle choices.

Behavioral Economics was not a dedicated focus area of study when I was in school, but the material resonated with me much more than classical economic theory. I also appreciated Professor Pope ...

Behavioral economists have a term for ... This helped me get out of my head and back to the task at hand. In economics, expected utility theory hypothesizes that individuals weigh uncertain ...

In 2002, Professor Kahneman was awarded the Nobel Memorial Prize in economics. (See “Daniel Kahneman: The Thought Leader Interview,” by Michael Schrage, s+b, Winter 2003.) The application of ...

In the 1970s and 1980s Professor Shefrin’s co-authored papers in behavioral economics with 2017 Nobel laureate Richard Thaler were the first to propose a “two-self” or “two-system” psychological and ...

Prospect theory and other work by Tversky and Kahneman continues to inform many areas of behavioral economics research today. What role have Richard Thaler and behavioral economists at the University ...

Behavioral economic theories are used to explain most everyday decisions, such as what people buy, how they manage their finances, and whether or not they make healthy lifestyle choices.