Ultimately, the most effective AI adoption strategies recognize that humans fundamentally drive the implementation of ...

Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. It differs from neoclassical economics, which assumes that ...

The basic message of behavioral economics is that humans are hard-wired to make judgment errors and they need a nudge to make decisions that are in their own best interest.

Apart from a new disciplinary strain known as “behavioral economics,” economics assumes people act rationally maximizing their satisfaction, voting in ways that serve their economic interests ...

For example, behavioral economics has shown that people tend to be overly optimistic about their sense of control—which is one of the reasons that they overeat in the first place.

Filing for Social Security early is a complex decision that depends heavily on your individual and family circumstances, including health and financial needs.

One of the founders of behavioral economics, who incorporated human quirks into the study of how people make economic decisions, has died. Daniel Kahneman was 90.

Behavioral economics claims that humans aren’t rational. That’s a philosophical claim, not a scientific one, and it should be fought out in a rigorous marketplace of ideas.

Behavioral economics says that no, what your brain is doing is responding to scarcity.” These seemingly irrational choices are called “biases,” many of which can affect how we shop.