The NBA is talking with sponsors about inserting game links in the partners’ digital assets to give fans more entry points ...

The price is a lot steeper than the average of $450,000 to $500,000 a year insurer XL Group paid, starting in December 2007.

UA posted four images to social media of how the McKale Center floor could be redesigned. The prototype receiving the most votes will be the court design for next season.

The University of Arizona posted four images of what McKale's court could look like next season, and asked fans to vote on ...

Fintech company Chime paid the Mavericks $33 million over three years for the team’s jersey patch rights and other ...

Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 ...

Jadon Johnson founded Athletic Businessmen, a Lafayette summer camp blending athletics and entrepreneurship. The camp teaches ...

Sponsors can get their brands in front of stakeholders at the event through advertising, exhibition, signage, and other opportunities. The SCTA offers three levels of sponsorship, along with other ...

Dar es Salaam. Popular sports betting company betPawa has signed a one-year sponsorship deal worth Sh639, 466,554 with the Dar es Salaam Basketball League (BDL). This landmark agreement marks the ...

Launching a week leading into the next champion of the Basketball Champions League and the Final Four powered by Sunel to be played in Sunel Arena, Betsson was announced as the Grand Sponsor of the ...