That's why it made absolutely no sense at all for Warner Bros. Discovery to remove the name of one of the most respected ...

“I am completely bewildered by the HBO Max rebrand,” says Debbie Millman, a designer, brand consultant, and host of the ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

Somehow… HBO Max has returned, with Warner Bros announcing that the Max streaming service will return to its original name.

What goes around comes around. Time is a flat circle. And Max is now, once again, HBO Max. Warner Bros. Discovery, the parent company of the streaming service known for HBO content, all 10 seasons ...

What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros. Discovery streamer will once again be called HBO Max. The news was ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...

Max, the app formerly known as HBO Max, is getting a new name this summer: HBO Max. Sound familiar? It should. HBO Max was the original name for the streaming service when it launched in May 2020.

This fall, the streamer will debut Welcome to Derry, a brand-new original series inspired by Stephen King’s iconic novel It ...