Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound nostalgia for the brand. The movie’s underlying message was that anyone is a ...

Barbie debuted a new doll in the likeness of LeBron James, honoring the NBA legend as the brand's first "Kenbassador" because of his "positive impact on culture, style and community," Mattel announced ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a donation to James' nonprofit, which helps students and their families in ...

“As a young kid, I was fortunate to have role models who not only inspired me but also showed ... s why partnering with Barbie to release the LeBron James Kenbassadors doll is such an honor.

LeBron James is moving into the Barbie universe as Mattel prepares to launch a new doll in the likeness of the ... role models who not only inspired me, but also showed me what's possible through ...

Barbie teamed up with the Los Angeles Lakers star and his LeBron James Family Foundation for Mattel's new campaign to create a doll of James ... who not only inspired me but also showed me ...

“Ken is Barbie’s longtime ... he explained the doll’s deeper significance. “As a young kid, I was fortunate to have role models who not only inspired me but also showed me what’s ...

Barbie fans and NBA enthusiasts alike can look forward to a doll that reflects LeBron’s signature style. “As a young kid, I was fortunate to have role models who not only inspired me but also ...

A special edition Barbie in the form of LeBron James is sure to become a collectors' item when it hits the market. Here's how to get one.