However, a revamped Toys R Us brand, currently owned by WHP Global and operating as Parsippany-based Tru Kids Brands, did get ...

Kreiz, a former entertainment executive, has led a major turnaround effort since joining Mattel in 2018, focusing on IP ...

As the Labubu toy trend reaches a fever pitch, Vogue Business speaks to fans and brand experts to unpack our fascination with ...

Johnson and Goldberg, who co-founded Story Kitchen, called Toys ‘R’ Us “a cultural touchstone that continues impacting the ...

Approximately 275 people gathered at Lancaster’s Farm and Home Center on April 27 for the Lancaster Doll, Toy, Teddy Bear & ...

A feature film based on the iconic retail chain Toys 'R' Us, is in development, inspired by Night at the Museum and Back to ...

Why Are Toy Mystery Boxes So Popular?Gambling has existed for centuries, and purchasing a mystery box is, in many ways, ...

Sharon Price John says Build-A-Bear has leveraged nostalgia by collaborating with brands like Pokémon to boost plushie sales ...

FROM electronic baby gadgets to Barbie dolls and teddy bears, there is no doubt children’s toys bring joy to millions of youngsters across Britain. But behind some of the nation’s best-loved toys ...

will try to channel the kind of toy-based nostalgia and excitement that has led movies like the $1.4 billion-grossing “Barbie” (2023) to great success. However, a revamped Toys R Us brand ...

Rick Womack’s selection of vintage toys includes everything from Batman to Barbie — and beyond. Womack proudly claims that if ...