Kreiz, a former entertainment executive, has led a major turnaround effort since joining Mattel in 2018, focusing on IP ...

One of Hollywood's current obsessions is toy movies, and the latest addition to it shows how ridiculous this specific trend ...

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

However, a revamped Toys R Us brand, currently owned by WHP Global and operating as Parsippany-based Tru Kids Brands, did get ...

Ruth named the doll Barbie, after her daughter. The first model went on display in March 1959 at the annual Toy Fair in New York City. In Barbie’s first television ad, broadcast that same year ...

Lakers star LeBron James will soon be seen on toy shelves around the country -- in doll form. On Wednesday, Barbie manufacturer Mattel announced that it has teamed up with the LeBron James Family ...

CINCINNATI (WKRC) — Hopefully Barbie's Dreamhouse has room for a basketball court - LeBron James has officially been turned into a Ken doll. 40-year-old basketball legend LeBron James was named ...

Your own action figure will appear in an adorable plastic box, giving a feel that you bought it from a toy store shelf. Here's everything users need to know about the AI Barbie trend and the steps ...