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CALIFORNIA - Watch out, Ken. LeBron James is moving into the Barbie universe as Mattel prepares to launch a new doll in the likeness of the National Basketball Association (NBA) great. James was c ...

LeBron James has made history as Mattel’s first male “Kenbassador,” becoming the first male athlete featured in a Barbie set. Priced at $75, the collectible doll has already seen pre-sale ...

Thirty-point games. MVPs, etc. And now there are Barbie dolls. James recently became the first male athlete to have a Barbie "Kenbassador" doll. While James fans were ecstatic, the pro-Jordan ...

LeBron James is officially part of the Barbie universe. Mattel announced a new Ken doll in the likeness of the NBA star, marking the first time a professional athlete has been featured as a Ken.

Barbie set out for their James doll to capture his fashion sense off the court and his height on the court. The James doll will be one inch taller than the standard Ken doll. James collaborated ...

On Wednesday, Barbie manufacturer Mattel announced that it has teamed up with the LeBron James Family Foundation to give the four-time NBA champion his own toy model. James is the first athlete to ...

Barbie’s online and her data is in the cloud. Mattel’s partnership with Google Cloud is resulting in data-driven product innovation, insight, and personalized engagement with its fanbase, the ...

LeBron James has been named the latest “Kenbassador,” making his first appearance on a Barbie Doll set for release later this month. Priced at $75, pre-sale copies of the doll have already ...

Hinze says her passion for working in health care started when she was very young. “I had a Barbie Set that was a NICU nurse or like a baby nurse and I knew my aunt was a NICU nurse and I knew ...