Kreiz, a former entertainment executive, has led a major turnaround effort since joining Mattel in 2018, focusing on IP ...

Barbie manufacturer ... inspire dreams, and show kids that they, too, can achieve greatness.” Berger at Mattel also told Campaign Live that James is the ideal first Kenbassador: “He’s ...

LeBron James is going from Crypto.com Arena to a “Mojo Dojo Casa House.” Mattel, the makers of Barbie, announced on Wednesday that the Los Angeles Lakers superstar will be the first professional ...

LeBron James has made history as Mattel’s first male “Kenbassador,” becoming the first male athlete featured in a Barbie set. Priced at $75, the collectible doll has already seen pre-sale ...

LeBron James is now the first professional athlete to have his own Ken doll. Barbie manufacturer Mattel unveiled the doll on Wednesday, with James’ first name on the back of a custom blue ...

LeBron James is going from Crypto.com Arena to a "Mojo Dojo Casa House." Mattel, the makers of Barbie, announced on Wednesday that the Los Angeles Lakers superstar will be the first professional ...

It's an opportunity to recognize the powerful impact of role models who instill confidence, inspire dreams and show kids that ... president of Barbie and global head of dolls at Mattel.

LeBron James’ new Barbie doll “is a 10!”Barbie introduced the LeBron James Doll as the brand’s first of the Kenbassadors on April 9.WHAT’S A KENBASSADOR?Barbie has been a a pop culture icon since her ...

Noem is America’s reigning queen of cosplay. Whether it’s rocking a cowboy hat while sitting astride a horse in Del Rio, Texas, (Border Barbie) or posing in front of Venezuelan inmates in an ...