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Mazzocco reflects on her experience with her daughters (two Barbie fans, one not) when she talks about the diversity imperative at the brand. “I do all kinds of things for my kids that they don ...

Kreiz, a former entertainment executive, has led a major turnaround effort since joining Mattel in 2018, focusing on IP ...

Love Barbie? From her modest beginnings to her presidential ambitions, these are some of the most interesting and fun Barbie ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

However, a revamped Toys R Us brand, currently owned by WHP Global and operating as Parsippany-based Tru Kids Brands, did get ...

Barbie has been a a pop culture icon since her 1959 debut as a doll, and her presence in kids play has only grown with every new career, friend, house, show, and film. While Mattel claims Barbie ...

Barbie has announced that LeBron James is the ... inspire dreams, and show kids that they, too, can achieve greatness," James said. Sticking true to James' style and likeness, his Ken doll is ...