LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

For $75, you can snag a Kenbassadors doll in King James’s likeness. Mattell captures all the finer details here: he’s dressed in a fly varsity jacket sign ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

A Cultural Milestone in Sports and Toys In a groundbreaking move that merges pop culture, sports, and social impact, LeBron ...

Mattel has unveiled LeBron James as its Kenbassador. He is the first professional male athlete to receive a Ken doll.