Join us on Friday, July 18 for Barbie Game Day, featuring a special-edition jersey giveaway and a marquee matchup against the Astros.

It's hard to believe that a video game film targeting the youth male market could best the marketing juggernaut that was ...

CLEVELAND, Ohio (WOIO) - He’s not “just Ken”... but LeBron James’ new Barbie doll “is a 10!” Barbie introduced the LeBron James Doll as the brand’s first of the Kenbassadors on April 9.

LeBron James serves as the inspiration for Barbie’s first installment of the brand’s Kenbassador series, featuring a range of inspiring figures who’ve left an indelible impact on the culture.

multi-accessory outfit worthy of a pre-game entrance to the locker room. Barbie set out for their James doll to capture his fashion sense off the court and his height on the court. The James doll ...

James is taking on a new form as Barbie announced a doll for the Lakers star under their Kenbassadors line on Wednesday. “We are excited to bring fans a new presentation of Ken that celebrates ...