On March 9, 1959, the first Barbie doll was introduced at the American Toy Fair in New York City, becoming the first ...

The nine stores are located in six states across the South. They are the first of four waves of soft openings that are ...

Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...

Toy makers are showing the products they hope will drive sales in 2025, following two tough years for the industry.

For the Barbie Role Model dolls, Mattel honors 17-time Grammy award-winning singer Alicia Keys and her recording and mix engineer Ann Mincieli. These one-of-a-kind dolls are made in the duo’s likeness ...

Here were some of the popular picks on display at the 1995 International Toy Fair in New York City ... I Don’t Really Believe It’s About the Money' Barbie has done it all, but this classic ...