Ms. Spiers, a contributing Opinion writer, is a journalist and digital media strategist. Recently, I bought a T-shirt from Rob Sheridan, the co-founder of the design company Glitch Goods and the ...

After an eagle-eyed Twitter user (@kojironanjo) realized that the Barbie trailer was ripe for meme-ification, Twitter fandom did what fandom does best, and immediately took the joke to the extreme.