India and China have been engaged in a territorial face-off since 2020 after the Chinese Army transgressed into multiple ...

Shout Softly Shirts, a California-based apparel brand, officially announces the launch of its latest line of ethically ...

The Malaysian Open could be set for a major revamp, with a longer duration and increased prize money on the cards.

Over 100 athletes with intellectual disabilities from the region will unite at the event, celebrating inclusivity through ...

Making the finals of the Malaysia Masters, the elegant 32-year-old has superceded all expectations in winning 6 matches this ...

Growing participation rates in racket sports such as tennis, pickleball, badminton, and squash in the U.S. contribute to the ...

A new trend of sports-driven tourism is emerging in China as more travelers are building their itineraries around tournaments ...

It’s a similar story for queen of the Cotswolds, Jade Holland Cooper. ‘Badminton holds a really special place in my heart and the history of Holland Cooper. It’s where the brand first began - I sold ...

In January 2025, when leading athleisure brand Puma chose to expand its portfolio into badminton, Sindhu was their “no-brainer” pick. “She pretty much represents what badminton stands for in ...

The legendary brand was the first to use grommets in metal badminton rackets (the additional plastic parts used to protect strings). It was also the brand that gave us the world’s first ...