Besides Mexico, India is the second emerging market that Bacardi is betting on, Golikeri said, driven by its economic growth, a young base of consumers, and a strong cocktail culture.

This rebrand amplifies that legacy, giving Breezer the iconic assets to demonstrate its authority in the RTD category.” Gone is the classic Bacardi bat, and instead a new crown icon has been created ...

On Tuesday Bacardí and Coca-Cola announced the release of rum and coke ready-to-drink canned cocktails. The RTDs will launch ...

Eighty years after Leon offered his analysis, Bacardi-Martini UK found that ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing ...

Bacardi bought Jose Arechabala's brand and started selling Havana Club rum in the United States in 1995. Cubaexport first registered its Havana Club trademark in the U.S. in 1976. Bacardi argued ...

The brand’s journey from the beginning of Bacardi Blast in the early 2000s to NH7 Weekender, to Bacardí House Party Sessions (BHPS) proves how music was the anchor to its growth, as if its ...

Bacardi entered India ... company Only Much Louder to launch a hip-hop dance festival, promoting its Breezer brand, often the first alcoholic drink for many urban Indians. The competition ...

To set the tone for the night, Patta enlisted its family of DJs to play under its Patta Soundsystem imprint, including BXXMBASTIC, DJ Drivah, and brand co-founder Edson Sabajo. The hip-hop sounds ...

This isn’t just a fleeting moment in pop culture. It’s a global introduction to South Africa’s Bacardi dance style. The dance is a vibrant form of movement deeply rooted in history and ...

For Bacardi, premium products like Grey Goose, Bombay Sapphire, Patrón, and Dewar’s Scotch continue to grow strongly, while some standard brands are experiencing slower growth, Golikeri said ...