read in the hushed voice of Baby Einstein founder Julie Aigner-Clark. This poetry experience can also be enjoyed away from the small screen, as the poems appear in a picture book (illustrated with ...

4. Buyers can also exchange DVDs for a “Baby Einstein” book or music CD, or receive 25 percent off a “Little Einstein” product. “Baby Einstein” products were the brainchild of Denver ...

Somehow, a generation raised on treacly, Muzak-playing "Baby Einstein" DVDs have not yet cured baldness, invented personal jetpacks, or unified the theories of quantum mechanics and special ...

In 2000, Baby Einstein sales topped $11 million; projected revenue for 2001 is $17 million. Today, the collection includes seven videos, DVDs, flashcards, toys and board books. To date ...

A co-founder of the company that created the “Baby Einstein” videos has asked a judge to order the University of Washington to release records relating to two studies that linked television ...

What is at stake is a million-dollar industry in such products for babies. A full set of Baby Einstein DVDs costs US$369.99. Baby Einstein packaging says it “is not designed to make babies ...

When scientific studies first began suggesting that “Baby Einstein” videos might make ... (H/t Noah Grey at Nature @noahwg) Contact us at letters@time.com ...