Both Audi and BMW have long, storied histories of making powerful six-cylinder engines. However, one of BMW's best was also one that flies a little bit under the radar, particularly in the U.S ...

The billboard echoes past automotive brand feuds, including BMW’s cheeky rivalry with Audi. Automakers love a good rivalry, especially when it gives them an excuse to park a muddy SUV in front ...

I see what you did there. According to Jalopnik.com, BMW advertisers in Hong Kong took advantage of an Audi dealer’s storefront by hanging a large-format ad for the all-new 5-Series. The two ...

The BMW's window sticker called out $3100 in carbon-fiber bits, while the Audi's $3550 Black Optic ... lighting has the subtlety of a Times Square billboard, and the infotainment is a hot mess ...

First and foremost, can you believe that Audi's liftback is 370 kilograms lighter? Truth be told, the nearly 816-pound weight difference is not exactly surprising because BMW decided on a plug-in ...

BMW surpassed Mercedes-Benz and Audi in EV sales last year. The maker of the i4 sold roughly 20,000 more EVs than its two competitors combined. BMW’s electric vehicles had a “significant ...

there was an "ad war" between Audi and BMW. It started in 2009 with an A4 billboard in a wealthy neighborhood in California ...