BMW has a new logo, marking the biggest change to the company’s branding since the iconic emblem was introduced in 1917. As with many modern redesigns of logos made to chase today’s trendy ...

The company said that the transparent design gives the car’s exterior color “even greater prominence.” BMW’s previous logo made its debut in 1997. The company has had six logos in its 103 ...

Marc Mielau, vice president of brand, marketing and customer strategy at the company, tells Design Week that this ... “You can interact with the logo,” Mielau says. “Think about the Instagram-ability ...

Alongside its new Concept i4, BMW recently unveiled a new design for its iconic blue, white, and black logo. The new roundel incorporates a flat color scheme and deletes the black background from ...

BMW is revamping its roundel logo for 2020, both online and off ... as it’s for “communication purposes.” The new design “is an expression of the revised brand identity, which places ...

Jens Thiemer, senior vice president of customer and brand at BMW, says: “BMW is becoming a relationship brand. The new logo and brand design symbolise the brand’s significance and relevance for ...

will be featured across BMW's communications including its website and social channels. The black circle around the edge of the logo is now transparent "Our new brand design is geared to the ...

The first update in over 20 years, BMW's new-look logo is a "pared-down and two-dimensional" version of its iconic blue-and-white circle design, swapping the signature black rim for a transparent ...