This article explores seven major trends expected to define the future of B2B commerce based on insights from Forrester, IDC, and leading industry examples.

The future of B2B marketing is likely to be shaped by a range of emerging technologies and trends that enable companies to create more personalized, engaging and sustainable experiences for customers.

The B2B Marketing Awards has been the gold standard in excellence in B2B marketing for two decades and is designed to recognize those campaigns, brands and agencies who have achieved the extraordinary ...

Most B2B marketers do not expect their marketing budget to decrease in 2024, according to recent research from Sagefrog. The report was based on data from a survey of 2,400 marketers who work for ...

Analyse offline attribution data to identify trends in customer behavior and improve lead nurturing ... and sales interactions. B2B Marketing will use your details to send you the requested ...

Many B2B marketers surveyed predict AI will dominate the discussions of content marketing trends in 2024. As one respondent says: "AI will continue to be the shiny thing through 2024 until marketers ...

At The Drum Awards for Marketing EMEA, the region’s most compelling campaigns didn’t just win Gold – they reflected the ...

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2019 Benchmarks, Budgets, and Trends—North America research. The ninth annual report is packed with ...

Integration of AI across channels. Purpose-Built Enterprise LLMs. Demand for personalized content. A questionable first quarter start to 2025. Economic uncertainty for the months ahead. Are you ...

Buckle up because we’re about to embark on a journey into the crystal ball to see what trends are shaping the future of B2B influencer marketing. Predictions For The Future: What Lies Ahead In B ...

2. MQLs are dead. B2B marketing KPIs will change. Traditionally, B2B marketers have focused on ‘marketing-qualified leads’ (MQLs) as a metric for success. Typically, these leads are harvested ...

LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ROI-focused strategies. Marketers are shifting to revenue-focused metrics.