Forget persuasion. AI is changing the rules of B2B GTM, putting buyers in the driver’s seat. Find out how to adapt — or risk ...

Amex Global Business Travel has created separate CMO and chief product and strategy officer positions as it looks to boost the role of marketing and product at the business.

From brand storytelling to demand gen, data is the common thread. See how AI and analytics are unifying all aspects of B2B ...

"Agentbase eliminates these challenges by providing a connected system of AI agents that work off a unified data set, ensuring accuracy and shared insights across GTM teams. Our agents handle the ...

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how ...

SAN FRANCISCO, Feb. 28, 2025 /PRNewswire/ -- Demandbase, the pioneer in account-based GTM for B2B enterprises, today announces it has been named a Leader in "The Forrester Wave ™: Intent Data ...

About Demandbase Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view ...

This recognition positions Intentsify at the forefront of the industry as intent data becomes increasingly essential for B2B GTM success. "From day one, Intentsify has been committed to delivering the ...

This recognition positions Intentsify at the forefront of the industry as intent data becomes increasingly essential for B2B GTM success. “From day one, Intentsify has been committed to ...

This recognition positions Intentsify at the forefront of the industry as intent data becomes increasingly essential for B2B GTM success.