How marketing can impact the contemporary consumer journey
A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...
The contemporary consumer journey & how marketing can have impact in a multichannel world
A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...
How to optimize for ROAS in Google Ads using LTV insights
Drive sustainable Google Ads growth by shifting from short-term wins to LTV-focused strategies that boost long-term growth and profitability.
Campaign Middle East on MSN9h
Arla Foods MENA, LiveRamp drive 60 per cent customer lift through data collaboration
Arla Foods MENA has partnered with data collaboration platform LiveRamp to drive customer acquisition for its Back to School ...
exchange4media1d
IPL on TV helps us reach all consumer segments in one go: Mayank Shah, Parle
Senior Category Head Mayank Shah shares how IPL helps Parle connect with diverse audiences, amplify campaigns, and unify its product portfolio with fresh plans for IPL 2025 ...
InStyle’s Fashion Week Formula: Lessons From Viral NYFW Moments
In today's media landscape, capturing audience attention demands more than main event coverage. Publishers like InStyle ...
Medical Marketing & Media2d
Why the adtech ecosystem continues to struggle with consumer data
Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to ...
Audience Member Sheds Light On Wendy Williams' Condition After Taping Of 'View' Interview
Wendy Williams will speak on “The View” Friday in a highly anticipated interview after the former talk show host was spotted ...
International News Media Association5d
Aftenposten cracks the code on reader segments
Aftenposten is the largest traditional broadsheet morning newspaper in Norway. During the INMA Media Subscriptions Summit on ...
How To Justify And Make A Business Case For SEO Budgets
Get buy in for your SEO budget by demonstrating ROI, aligning with business goals, and making SEO a performance-driven ...
MarTech on MSN7d
Are synthetic audiences the future of marketing testing?
Synthetic audiences are constructed from real-world demographic and behavioral data, allowing marketers to question them ...
exchange4media8d
First party data takes spotlight, but cookies still stay on marketers’ menu
Publishers and advertisers are still exploring new monetisation models, such as subscription-based content and partnerships ...