Attribution tells you what happened. Incrementality tells you if it mattered. Here’s why that difference is costing you more ...

The EU abolished tariffs between its member states when the customs union was created in 1968. Goods imported to the EU from the rest of the world are subject to tariffs that follow the rules and ...

Anthropic announced on Wednesday that it’s launching a new, very expensive subscription plan for its AI chatbot Claude: Max. An answer to OpenAI’s $200-a-month ChatGPT Pro tier, Max comes with ...

Meta introduced the fourth generation of its wildly popular Llama generative artificial intelligence program, called the Llama 4 "herd," over the weekend. Almost immediately, a debate ensued ...

The Donald Trump administration has till now shown no inclination to blink on the implementation of the reciprocal tariffs. They have however, shown openness to negotiate with countries, and India ...

First of all, be aware that, as far as we can tell, this feature is only available on mobile on the Google mobile app, so if you're trying to do this on desktop, you're out of luck. The start, you ...

Indie media agency Magic has released a new whitepaper calling on omnichannel retailers to move away from flawed traditional attribution models, in favour of an incrementality-first approach if ...

Two sets of multiple regressions were conducted to evaluate the two hypotheses. Results: Results show that the attribution hypothesis overall explained symptom reporting in association to perceived RF ...

Omnichannel retailers need to move away from flawed traditional attribution models in favour of an incrementality-first approach if they want to optimise marketing spend, according to a whitepaper ...

Elon Musk and Trump's trade advisor Peter Navarro have been locked in a public spat over tariffs. Navarro called Musk a "car assembler," and the Tesla CEO called Navarro "dumber than a sack of ...

Harry arrived at London’s Court of Appeal on Tuesday for the start of a two-day hearing in his case over his police protection in Britain. By Lizzie Dearden Reporting from London On Tuesday ...

As the anniversary of the Hillsborough disaster approaches, campaigners have said a law promised by the government to prevent future cover-ups of such tragedies must not be watered down. The Inquest ...