Climate advocates hope this sort of model could result in court rulings that make polluters pay. The oil and gas industry ...

A week or so ago, Google Analytics made some updates to how it handles campaign data quality and attribution reporting. Many ...

The cost-free nature of open source AI software does not necessarily equate to automatically being risk-free. As is explained ...

Pope Francis is one of the most beloved figures in modern Catholicism—but could he one day be declared a saint? With growing ...

When marketing, sales, and service align, real ROI follows. The challenge is to provide timely and relevant messages with ...

Attribution tells you what happened. Incrementality tells you if it mattered. Here’s why that difference is costing you more ...

The exoplanet K2-18b is generating headlines because researchers announced what could be evidence of life on the planet. The ...

Last month, we told you about Tencent Music Entertainment‘s integration with DeepSeek. DeepSeek is the China-headquartered AI ...

Google Analytics adds new data quality features to help track campaigns and overcome privacy limitations. Google Analytics ...

There are myriad number of reasons why reporters decide launch their own news sites, but these enterprising journalists often ...

At a NICAR 2025 panel, data journalism experts discussed nuanced number errors that watchdog reporters often make that can ...

You’re a pioneer in a field called attribution science. Explain what that is and why it’s important. Attribution science is answering the question whether and to what extent human-induced ...