Attention means different things to different vendors. These new guidelines will provide ways to measure attention more ...

A user's attention, meaning their focused mental engagement on digital content like advertisements, is logged through Brave. The makers of BAT indicate that the user's private data and tracking ...

But what exactly does ‘attention’ mean in the context of advertising, and how can it be accurately measured and utilised to optimise campaigns? The definition of attention has remained the same since ...

You say this is not the information age - it's the attention age. What do you mean? HAYES: Information is generative. It's infinite. The thing that is finite in the information age, as we call it ...

And we observe our observing without falling into the trap of being distracted by the processes that move us away from the focused attention. Meaning emerges from awareness. If we try to simplify ...

There is debate about whether directing the listener's attention -- the 'mentalistic' representation -- is part of the meaning (semantics) of demonstratives, or whether it arises from general ...