If you notice that certain tops tend to smell more than others, make pre-treating the underarm area a habit. Use white ...

Stop and smell the…armpits? Personal care brand Billie is asking New Yorkers to make a pit stop when they see their posters for a scratch-and-sniff experience. From now through Friday ...

Billie, a personal care company, launched an innovative marketing campaign in Manhattan for its Coco Villa deodorant. Massive armpit-shaped scratch-an ...

Billie is elevating outdoor advertising with a bold new twist—introducing a scratch-and-sniff experience focussed on the armpit. Passersby can get a whiff of Billie’s popular All Day Deodorant ...

Most of us are guilty of making this mistake when it comes to applying deodorant - and it means you're probably wasting a lot ...

Natural deodorant may not keep you smelling as fresh as other brands, but they're made without chemicals that may irritate ...

Keeping it clean also provides a fresh canvas for fragrant products to do their job of making you smell sensational.