Rapper Kendrick Lamar will headline one of the biggest marketing campaigns ever for Gatorade, as owner PepsiCo Inc. looks to defend its lead in the increasingly competitive sports drink category.

That’s just what Lamar discusses in a voiceover for a new Gatorade ad. In the video (which is set to Lamar’s “Peekaboo”), Lamar narrates: “How much are you willing to lose? Take the ...

Dot also makes a brief cameo working out in the commercial. According to Sports Business Journal, Anuj Bhasin, CBO of Gatorade, chose Kendrick "because of his mindset of hard work, resilience and ...

Rapper Kendrick Lamar will be the headliner for the sports world again this weekend, this time in Gatorade commercials with a star-studded cast. The new ads, part of a 2025 marketing campaign by ...

Brits are set to be hit by a brutal -3C Arctic blast at the start of next month as wintry conditions make themselves known in May. Many people enjoyed glorious sunshine on Wednesday, which is set ...

He also had offers from Wisconsin and Minnesota. Groves was the Minnesota Gatorade player of the year after averaging 34.1 points, 8.5 rebounds, six assists and three steals this season.

By Mackenzie Cummings-Grady Kendrick Lamar has become the first musician to ever be featured in a Gatorade commercial thanks to the brand’s latest ad. On Friday (April 18), the award-winning ...

The iconic Gatorade shower from the Philadelphia Eagles’ Super Bowl 59 victory is getting new life in Gatorade’s biggest celebrity marketing campaign ever. The memorable moment will be ...

Kendrick Lamar, who is on record as a big runner, narrates a new Gatorade ad that premiered today. Set to his GNX track “peekaboo,” it features a familiar montage of superstar athletes across ...

One of Bueckers' proudest accomplishments off the court was her groundbreaking NIL deal that she signed with Gatorade in 2021. To demonstrate their appreciation, the company produced a tribute ...