Apple is officially selling its gold-link Apple Watch band to the public for $349 — almost 10 years after tech and fashion nerds spotted a similar one on the wrists of a small group of celebrities.

Apple called it a bracelet, so perhaps it wasn't then confident of getting everything into a watch-sized device, but it was trying. "With a touch screen user input a user can accomplish a number ...

This will either blow up on Instagram when an NBA superstar wears it on camera or require a slow grind of expensive marketing to get noticed. Paris-based entrepreneur David Ohayon has correctly ...

I wasn't much of a watch or bracelet wearer to begin with, and most early smartwatches didn't offer me enough incentive to keep wearing them. That first Apple Watch appealed to me on a couple of ...

Apple today announced its 2025 Pride Collection, including a new Apple Watch band, watch face, and a matching wallpaper for ...