America’s biggest sports event is around the corner. The Super Bowl isn’t just about the game — it’s a goldmine for advertisers. Companies pour millions into flashy commercials, hoping for a boost in ...

Black content creators are paid 35 percent less than their White peers—but brands can help even the playing field.

Here’s a look at the revamped Apple Partner Network which provides training and tools for partners to build a services ...

PanOptis, an intellectual property holding company for Optis Wireless Technology, Optis Cellular Technology, and Unwired ...

Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs. SEO PPC PPC Analytics & conversion Get the newsletter search marketers rely on ...

Sirirus XM Holdings stock had a strong correction last year. That has pushed its dividend yield up to historic highs. For ...

Overall, Apple’s marketing teams have expertise in branding ... Cash from Netflix could help pay for the aforementioned ...

Apple’s Board of Directors, however, had very different thoughts. After seeing it for the first time, board member Mike Markkula suggested finding a new marketing ... offered to pay $400,000 ...

Apple — worth more than $3 trillion in the stock market and led by CEO Tim Cook, who received $74.6 million in pay last year ...

In the past two years, there has been a collective effort by developers to reduce the percentage of revenue Apple and Google take for in-app purchases, alongside providing alternative ways for users ...

Apple's iconic "1984" commercial, which introduced the Macintosh computer to the world, aired 41 years ago today during Super Bowl XVIII. Directed by Ridley Scott, the advertisement was designed ...

Apple Pay and Google Pay are the two largest mobile payment solutions globally, with PayPal a distant third. Apps such as Cash App and Venmo were built specifically for the younger generation in the ...