Apple’s 1977 marketing philosophy resurfaces: Why it remains a blueprint for success 50 years later?
Apple Marketing Philosophy is still guiding Apple's success. The principles of Empathy, Focus, and Impute help Apple stay ...
Smithsonian Magazine1y
How Steve Jobs’ Love of Simplicity Fueled A Design Revolution
As the headline of Apple’s first marketing brochure proclaimed in 1977, “Simplicity is the ultimate sophistication.” Jobs’ love of simplicity in design was honed when he became a ...