I compiled Apple's top ten major areas of innovation over the past 25 years. Let's look at the decisions that led to this ...

The AI landscape is undergoing seismic shifts as breakthroughs in efficiency collide with tightening regulations and market ...

Event 2025 highlights affordable devices and strategic shiftsiPhone SE 4 features modern design, OLED display, and USB-C.

Instead, Apple's strategy under Jobs was to update and ... The initial Public Beta release of Mac OS X 10.0 was not a singular innovation. Apple reinvented, rearchitectured, and expanded the ...

some experts have posed concerns about Apple’s AI strategy. As Barchart reported earlier this month, “Analysts have raised questions about whether Apple’s heavily marketed “Apple ...

As DeepSeek disrupts AI with low-cost innovation, and tech giants battle for users - Apple sticks to its slow-and-steady ...

Apple CEO Tim Cook said DeepSeek's AI models represent "innovation that drives efficiency" during an earnings call Thursday while fielding questions from analysts about the iPhone maker's AI ...

Apple is scrapping an ambitious AR glasses project. What does it mean for the future of the Apple Vision Pro and VR at Apple?

Apple TV+ was never designed to compete directly with Netflix or Disney+, but instead to drive engagement within Apple's larger ecosystem and expand its innovation ... and strategy to its ...

Apple stock lifted following guidance for the current quarter after the company reported a drop in ​iPhone and China sales.

Apple (AAPL) shares climbed more than 3% in ... The company’s prudent AI strategy, focusing on integrating features like automated email drafting and call transcription into its devices ...

But according to Apple CEO Tim Cook, he thinks there’s still a lot of innovation left for the iPhone. During Apple’s earnings call for the first fiscal quarter of 2025, a reporter asked CEO ...