I compiled Apple's top ten major areas of innovation over the past 25 years. Let's look at the decisions that led to this ...

Event 2025 highlights affordable devices and strategic shiftsiPhone SE 4 features modern design, OLED display, and USB-C.

Apple is scrapping an ambitious AR glasses project. What does it mean for the future of the Apple Vision Pro and VR at Apple?

Apple stock lifted following guidance for the current quarter after the company reported a drop in ​iPhone and China sales.

Apple Inc. (NASDAQ:AAPL), the tech giant known for its innovative products and services, continues to navigate a complex ...

As DeepSeek disrupts AI with low-cost innovation, and tech giants battle for users - Apple sticks to its slow-and-steady ...

Apple reported fiscal first-quarter earnings Thursday. Analysts are focused on iPhone momentum following a sluggish start to ...

An ancillary conclusion from the DeepSeek introduction? It appeared to validate Apple 's ( AAPL 1.67%) AI strategy, which had come under criticism over the past couple years. As it turns out, Tim Cook ...

Apple's strategy, criticized for the past couple ... Apple has never pioneered a new technology innovation on its own. It wasn't the first to invent the PC, portable music player, smartphone ...

But that strategy has raised doubts about ... the biggest company in the world today, remember, Apple has never pioneered a new technology innovation on its own. It wasn't the first to invent ...