Apple said in a blog post they’ve found a way to improve AI models without training on or copying users' data.

Apple's stock performance reflects its commitment to innovation and growth across products and services. Flagship devices ...

Ahead of Earth Day next week, Apple has provided an update on its “Apple 2030” goal to become carbon neutral across its ...

As criticism over lack of innovation at Apple persists, CEO Tim Cook's strategy of increased R&D investment and diverse product development invites a reassessment. Rather than focusing on a single ...

Has Apple, the biggest company in the world, bungled its generative artificial intelligence strategy? Doubts blew out into the open when one of the company's closest observers, tech analyst John ...

When it comes to revolutions in technology, few have been as marked as when Apple made the switch to ... with an M4 MacBook Air even rumoured. That innovation train won't be slowing down anytime ...