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Costco has mastered the impulse buy. Shoppers pop in for eggs or rotisserie chicken only to wheel out baskets piled higher than a tractor trailer.

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Selena Maranjian has positions in Alphabet, Apple, Costco Wholesale, and Taiwan Semiconductor Manufacturing. The Motley Fool has positions in and recommends Alphabet, Apple, Costco Wholesale ...

“Yesterday I bought a $300 apple pie,” joked one member of a Costco Facebook group. Replied another: “Every time I go to Costco.” The retail alchemy even has a name: The “Costco effect.