After years of playing it safe with minor tweaks, Cupertino is rolling out the biggest software redesign since it ditched ...

Sam Altman and OpenAI announced a $6.4 billion deal on Wednesday to buy io, the AI hardware startup of Apple’s former chief design officer Jony Ive.

Well-funded and big-name partnerships often end in failure. And ex-Apple employees don’t have a great record of success.

Together, they form an ancient marketing playbook that still makes sense today. Aristotle’s ancient rhetoric is wildly ...

While AI has many proven beneficial applications, there is a concerning trend emerging: an increasing number of disputes that are based on mimicry of distinctive brand identities without permission.

How Brand Recognition Works A brand is a name, logo, word, mark, tagline, or any other identifying characteristic that distinguishes a company's ... anything about the Apple (AAPL) brand, they ...

Welcome back to Week in Review! We've got tons of news for you this week, including a hack at Coinbase; YC thinks Google is a ...

One of the things that generates the most curiosity among Apple fans every year is what the company will name the next macOS system. No surprise, Apple always makes a big deal about the name of ...

Janoff was asked to design a logo reflecting the company's commitment to innovation, technology and modernity while incorporating the brand name “Apple. After much experimentation, Janoff came up with ...

Apple announced on Wednesday how companies using its Business Connect tool can add their brand name and logo in ways that will pop up in iPhone apps used for email, phone calls, and payments.

with the call info featuring their corresponding company name, logo and department label. Apple Business Connect is completely free to join. If you are a business interested in offering these ...

Apple reclaimed the top spot as the world's largest company by market cap on Wednesday. Apple stock soared more than 4% in Wednesday trades, bringing its total market valuation to $3.31 trillion.