For more than a decade, Apple ( AAPL 0.76%) was the largest company in the world by market capitalization. And while it still ...

Two months after Donald Trump first announced his tariffs plan, the stock market has moved on. Apple, however, remains in the ...

Apple stock is down 20% year-to-date, badly underperforming the rest of the Magnificent Seven. Some top voices on Wall Street ...

A new book argues that the company’s approach to outsourcing is a formidable competitive advantage that would be difficult to ...

"Why pay $1,800 instead of $300?" "Shark Tank" investor Kevin O'Leary says it feels rational when a logo gives buyers a sense ...

The legendary designer behind Apple's iPhone, Jony Ive, has joined OpenAI to create devices tailored for using generative artificial intelligence, according to a video posted Wednesday by the ChatGPT ...

In his new book, Apple in China, Patrick McGee examines how Tim Cook unwittingly led Apple right into the heart of Trump’s ...

While the original verdict largely favored Apple, the court ordered the company to let developers direct users to alternative payment methods—a critical win for app makers. This week’s order ...

we most often find ourselves comparing the enormously successful behemoth that Apple now is to the company’s nadir in the mid-90s, when it was just steps from going out of business. But the ...

Microsoft Corp. (NASDAQ: MSFT) shares have had a bad year, but Apple Inc. (NASDAQ: AAPL) shares have suffered more. That has made Microsoft the world’s most valuable company, displacing Apple ...

Presumably, Vorrath will be working to right this boat and get Apple's AI efforts to the next level. We'll see as the company continues its slow rollout of Apple Intelligence well into the new year.