The smooth wings of fruit-sucking moths appear to be ridged like a leaf – but the resemblance is created by nanostructures ...

In the dense rainforests of northern Australia and South-East Asia, a master of disguise flutters through the shadows. The ...

“Up close, you can see that the image is actually black and white. It has coloured lines on top of it. From far away the ...

An intriguing optical illusion featuring three women with umbrellas challenges viewers to spot a hidden face within 9 seconds ...

The illusion of control was first described by psychologist Ellen Langer in 1975. Originally, it was thought that the illusion of control is a mechanism for preserving or enhancing self-esteem ...

Are you ready for a mind-bending challenge? This optical illusion has taken the internet by storm, leaving many puzzled. It's ...

Showing effort, even digital effort, boosts customer satisfaction and sales. Top brands exploit the labor illusion to add ...

Two Princeton sociologists now say that jump was mostly an illusion. The 276% increase largely happened because of a change in how people were classified by the U.S. Census Bureau rather than ...