Enter: Mustard’s storage lockers. (Remember the owner’s green kid’s room tour? Me, too!) They’re amply sized, easy for kids ...

As Chinese retailer Pop Mart temporarily halts sales of its keychain gremlin doll Labubu in UK stores, Ellie Muir speaks to ...

Rumors that the haunted Annabelle doll went missing and may be in Chicago have surfaced amid a world tour for the doll that inspired horror films.

Observer spoke with dozens of retail CEOs and founders, consumer experts and supply chain strategists about how they are navigating tariffs.

I’m supposed to be teaching my grandchildren and serving as a model for them to follow. Sometimes, however, the tables are ...

Despite their cute fluffy ears and sharp-toothed grin, these dolls are part of a conspicuously grown-up consumer conversation ...

President Donald Trump thinks kids can get by without 30 dolls this Christmas. He has a point. Heck, even three dolls would ...

From UNO to Barney to American Girl movies, Barbie has started Mattel's upcoming cinematic universe and it already has 14 ...

The award-winning designer told us about her collaboration with Barbie, thoughts on AAPI representation in fashion, and more.

In the end, Trump’s war on Barbie is not about trade or toys. It is about who gets to matter in his version of America. And ...

By clinging to a classic and outmoded economic theory and outright unsustainable greed, Trump and his fellow Republicans may find themselves inadvertently driving the country to adopt the Nordic style ...