Amazon is no different, with its seemingly simple logo instantly recognisable. Richard Lau, president of LOGO.com, an industry leader in logo design and marketing strategy, said: “Businesses ...

For a while, Amazon had suffered from success, scaling at a rapid rate but unable to keep a consistent brand ecosystem, leading to a fragmented identity. With a new refined logo design ...

Little do some online shoppers realise, Amazon has one too. You may never look at the Amazon logo the same way again next time you purchase something. And we're not talking about the obvious smile.