Koto worked with Amazon design team Amazon XCM to rebrand the company's distinct smile logo and simplify the identity of its ...

Created by branding agency Koto, Amazon's new global brand identity is shaped by its revitalised logo – the first new design ...

Amazon, Walmart, and OpenAI are the latest companies to take their logos in a bold direction—literally.

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.