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Amsterdam heavyweights Ajax and Heineken in decade-long tie-up
Dutch soccer giants Ajax have struck a major, decade-long commercial deal with Heineken, the brewing giant based in the ...
Ajax's Iconic Champions League Comeback Against Real Madrid: Reliving the Glory
On March 5, 2019, Ajax Amsterdam delivered one of the most breathtaking comebacks in football history, defeating Real Madrid 4-1 at the Santiago Bernabéu Stadium to advance in the UEFA Champions ...
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Iconic Dutch brands Ajax, Heineken partner to 2035
Heineken has strengthened its links to AFC Ajax by becoming the famous Eredivisie club’s official sponsor in the beer ...